WP2: Customer Trends & User Requirements
WP Leader: Aalto University - AALTO
The objective of WP2 is to capture current societal facts, future trends and user needs in Asia (Japan, China, South East Asia) and to translate them into cabin requirements so as to be provided as input for concept development in WP3. Further goals involve iterating and validating the concepts in collaboration with users.
In WP2 the strengths of quantitative and qualitative research methods are combined in order to produce a multi-level understanding of future trends, user needs, and derived cabin requirements. The two university partners excel in different areas of research, Cranfield University in air transportation and economic research and Aalto University representatives in industrial and user-centred design, which enables tackling the objectives of WP2 in a way that is complementary to each other.
